Rob Birgfeld - 16 Nov, 2009
In advance of tomorrow’s Sweets and Tweets event, Social Networking: the Two Dirtiest Words in Gov 2.0, we had the chance to fire some questions at one of the speakers and leading voices on Government 2.0, Mark Drapeau. Mark (@cheeky_geeky)
is a biological scientist, as well as a government and private-sector
consultant. He writes on science, technology, innovation, government,
social media and society at O’Reilly Radar, Federal Computer Week and
Washington Life.
There’s a lot of talk about how social networking can
improve the process of government. Where, in these early stages, do you
see the most significant progress?
The most progress is being made by individuals who — in their spare
time for the most part — use new media tools to expand their social
networks to get a better finger on the pulse of their areas of
expertise, discover news and information and meet people in all the
nooks and crannies of the government. These are the folks who are
breaking down silos informally.
What tools are being used most effectively?
With regard to Web 2.0 in the wild, I’d have to say that Twitter and
Facebook still give the most bang for the effort. When used
effectively, they can help you achieve the above. In a hybrid Web 2.0 /
Enterprise 2.0 environment, GovLoop.com (Facebook for Govies) has been
a very effective — and quickly growing — social network for government
employees at all levels, contractors, and other stakeholders for
blogging and sharing information. On the Enterprise 2.0 side, many
agencies are building their own social networking systems to help
government missions. The classic example of this is INTELINK, a system
used by intelligence professionals to collaborate on documents, share
photos, and so forth.
It seems that the goal of much of Gov 2.0 is to create
transparency and improve citizen services. Does a more open government
improve processes or simply expose inefficiencies that have existed for
years?
Remains to be seen. Probably both.
How should government balance transparency against the obvious needs for national security? Are these inherently conflicted?
There are things that are obviously — or legally — private and will
be kept so. But the bulk of government knowledge and information is
basically okay to fully release to the world. To take another angle on
this question, there is what we might call global transparency (opening
up information to the Web), and local transparency, which might just
mean the FBI sharing better with the Massachusetts State Police (but
not with the public). Transparency within the government is also important for national security and other important areas.
In terms of social media adoption, do you think the
government is playing catch up with the private sector or has it gone
the other way?
Right now almost everyone stinks at truly running a social
government or social business in which the new tools and philosophies
are breaking down silos and influencing human resources, accounting,
purchasing, management, and even social life. We often compare the
federal government to the best corporate examples (”Why isn’t the CIA
more like Zappos??”) but the reality is that there are some great
government examples, some great private sector examples, and many bad
examples. And a lot of companies and agencies are playing a little
catch up. Overall, I’d say that the best government stuff is as
progressive as the best private sector stuff, though generally they
have different specializations. Remember too, that the problems
organizations face are often not technological but rather behavioral
and cultural.
What are some lessons that business can learn from some of the social media strategies of Government 2.0?
Government agencies like the Department of Defense or the U.S.
Postal Service dwarf large corporations in size and complexity. Someone
was trying to impress me the other day with the fact that their company
had over 80,000 global employees. I think there are well over half a
million postal delivery people. Think about that. So I think that, to
some degree, Halliburton can learn from the DoD, that UPS can learn
from the USPS, and so forth. If the Army can figure out how to do
secure social networking and break down silos and encourage informal
problem solving within a rigid hierarchy, surely your business can.
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