Management theory has realized that learning via case studies is the most effective way to share knowledge and to help in solution of new problems. Case studies –
- present opportunities for problem-based learning
- help the ability to develop best practices
- reduce the risk of making mistakes
The use of technology in politics started sometime in late 1980s. By 2008 it has become clear that candidates and election managers who do not leverage technology are exposing themselves to significant disadvantage versus their competition.
Technology tools are being used by candidates and parties all across the globe, though of course the U.S. is a pioneer. The case studies presented by TechvoteIndia are specially chosen to offer a kaleidoscope of how information and communication technology is being used today – from SMS campaigns in Kenya to fund-raising in the U.S.
We bring for you news articles, blogs, research papers and other articles online on how technology is used for politics and other social outreach efforts, and how the web of today is being leveraged for political campaigns and other related subjects. Case studies, examples, and experiences from the U.S., North America, Europe, Africa, and India are compiled for your benefit.
While effectiveness of technology tools varies from country to country, yet there are countless cases of how these strategies can be used across markets – for example, cold calling tips, email security advice, twitter as a campaign tool, social networking for propaganda, and such. It is all about contact, persuasion, communicating your message - other most importantly about feedback and then fine-tuning your strategy.
In a customer-centric world, opening, growing, and retaining the relationship with your customer is the key. Such strategies for Voter (or Customer) Relationship Management can not be theorized, but depend on the exact campaign that you are running. We hope the multitude of case studies presented in this section will help you to build enduring and profitable relationships with voters.
