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Ranging from the marketing of FMCG (fast moving consumable goods) to the acquisition and retention of customers in the mobile telecom industry, the collective usage of software, databases, direct marketing, data mining and such practices is broadly described as customer relationship management (CRM).
Right from opening the first contact, to acquiring a positive response, to maintaining an ongoing relationship via social networking, newsletters, customer feedback and such 360 degree engagement, the world of CRM is rich with methods and tools to win customers – or voters. When applied to the world of elections, often times such tools may also be termed as Voter Relationship Management (VRM).
TechvoteIndia brings to you a unique and rich library of tools from the world of VRM (and CRM) that are being used in the U.S. and worldwide, to win over lasting relationships with voters and with supporters. By increasing the efficiencies of soft and hard strategies to plan, schedule and control the election activities that include acquiring, maintaining and retaining the supporters and voters, C/VRM is a must-tool for any modern campaign.
The methodologies, software, and online capabilities of C/VRM that help an election campaign to handle its contact with voters and supporters are listed below.
720 Strategies ( www.720strategies.com)
- a grassroots advocacy and political persuasion firm, specializing in
integrated communications campaigns — online, on video and in print.
Advokit ( www.advokit.net)
-a free web-based voter contact management system created by and for
the grassroots, to combine the power of voter files and social
networking to build grassroots into an organization.
Akins Campaign Strategy ( www.acstrategy.com) - dedicated
to make technology and softwares available to rural counties, their
services include polling, web development, automated calls, direct
mail, campaign management, grassroots mobilization and more.
American GOTV ( www.americangotv.com) - they have experience incampaign
management, fundraising, computerization anddevelopment ofinternet
campaign. They also offer consulting for strategic planning.
Blackbaud ( www.blackbaud.com)
- they offer technology solutions for fundraising management, CRM,
financial management, website and online community building, direct
marketing and more.
Blackrock Associates ( www.blackrockonline.com)
- an online marketing consulting firm focused on serving Democratic
political campaigns & causes and non-profit organizations with
online marketing, online fundraising, supporter acquisition, and
grassroots engagement from work in both the political and business
worlds.
Blue State Digital ( www.bluestatedigital.com)
- they provide for online fundraising, advocacy, social networking, and
constituency development programs for nonprofit organizations,
political candidates and causes, and corporations.
BuzzMaker ( www.buzzmaker.net)
- they provide strategic online and new media consulting for Democratic
candidates and progressive organizations, specializing in full service
eCampaign management.
Campaign Commander ( www.election-software.com)
- designed to organize party members, staff, supporters, volunteers,
voters and donations, in one program, with features including targeting
voters, voter lists, mail merge voter lists and more.
Campaign Engine ( www.mediamezcla.com)
- a web-based campaign management software that automates many
day-to-day operations such as contributions, volunteers, email
broadcasts, fundraising events, petitions, tell a friend messages, and
all sorts of data collection.
Campaign Organizer ( www.campaignorganizer.com)
- a Windows-based system designed to work with popular mapping programs
to locate street addresses, provides mass mail and email capabilities,
supports phone-bank operations, canvassing, and more.
CiviCRM ( www.civicrm.org)
- a web-based, open source, freely downloadable,
internationalizedsoftware with features such as fundraising, eCRM
system that allows recording and managing information , track and
execute donations, and more.
eBallot ( http://eballot30.votenet.com)
- a web-based voting software solution for leadership elections, by-law
voting, referendum voting, membership surveys, issue balloting,
nominations and more.
ElectionMall ( www.electionmall.com)
- have mapped 54 distinct campaign behaviors that every campaign needs
to perform to win and built technology to support these campaign
behaviors such as Direct Mail, Phone Banks, and Data buys.
ezCampaigns ( www.ezcampaigns.com)
- introduce tools such as online voter registration, online absentee
ballot request, online polling place locator, and database search of
any constituency to simplify Voting Day for citizens and candidates.
EZlistmailers ( www.ezlistmailer.com)
- a web based electronic mailing application that allows clients to
send, create and manage all their e-mails, newsletters, messages and
mailings.
GOTVoters Online ( www.voter-lists.com)
-web-based voter list management software tool that includes state's
official 2008 list of registered voters including voters' details, and
helps to canvass and phone-bank voters, track voter opinions on key
campaign issues, create neighborhood walking and calling lists,
organize mass mailings, and more.
Ideal Campaign ( www.idealcampaign.com)
- dedicated to creating professional campaign websites for political
parties & elections at all levels of government by providing online
donations, volunteer management, email, reporting, & unlimited free
support.
iMediaPoll 1.1 ( www.imedialearn.com)
- integrates features of a dynamic online poll, allowing users to
create the poll add it to a web site, an online web poll, and has a
statistics system, e-learning tool, for polling service, a polling
solution.
Kintera ( www.kinterainc.com)
- a Blackbaud company, it provides an integrated, on-demand open
platform consisting of products including events, advocacy, e-mail, web
site content management, donor management, constituent relationship
management, accounting and more.
Livelink ECM ( www.opentext.com)
- an Email Management for Microsoft Exchange combines foundational
email archiving with records management capabilities, enabling their
clients to define, secure and control the process by which email
content is managed, retained and destroyed.
Mailout ( www.mailout.com)
- an online email marketing software & SMS marketing tool with
features including email and SMS campaign conception, implementation,
reporting and bulk email, SMS delivery, CRM and more.
Mandate Media ( www.mandatemedia.com)
- help integrate strategy with technology by designing and building
websites, providing interactive campaign tools, coordinating email
broadcast, political research and more.
Online Candidate ( www.onlinecandidate.com)
- designed campaign website system with features that allow users to
recruit supporters, raise funds, add events and upload files, create
contact forms, build an e-mail list, run a poll and more.
Politically*e ( www.politically-e.com)
- a single source electronic campaign and incumbency management
solution for first-time office-seekers, enables constituent
relationship management processes, and securing quality goods and
services specific to politicians.
Raj Technologies Pvt Ltd ( www.rajtechnologies.com)
- an email marketing solution that allow users to create, send, and
track permission-based email marketing campaigns and offer advanced
reporting, create unlimited interest groups, bounceback handling, list
segmentation, surveying, and more.
SmartVote ( www.smartvoteecm.com) - a campaign management tool, which allows any or all campaign communication tools to be integrated with campaign, and more.
Technology Evaluation Centers ( www.technologyevaluation.com)
- a web-native technology research enterprise, it provides decision
support systems (DSS), a library of knowledge bases, ranging in content
from enterprise resource planning (ERP), supply chain management (SCM),
customer relationship management (CRM), business intelligence (BI), and
outsourcing, to financial, health services, radio frequency
identification (RFID), and open source, all with data vetted by
analysts.
ThisElection ( www.thiselection.com)
- provides a political campaign organization with a complete set-price
package for a political web site, from registering a domain name
(yourCampaign.com), to layout and design, to listing submissions to the
major search engines and even an powerful email mailing list manager
system.
Vakrangee Softwares Limited ( www.vakrangee.in)
- a solution provider and E-Governance service provider, Vakrangee has
proven track record in handling- Manuscripts of around 75 thousand
polling booths of Maharashtra and Voters Database of the village
Panchayats in Uttar Pradesh.
Vote Net ( www.votenet.com)
- a provider of secure on-demand voting and nominations software and
election consulting for private organizations including, membership
associations, trade associations, and other types of organizations.
Voter Blast ( www.voterblast.com)
- an e-mail marketing tool that allows users to launch targeted,
personalized email marketing political campaigns right from your
desktop.
Voter Connections ( www.voterconnections.com)
- they provide political campaigns with complete technical solutions
from integrated campaign management software to web site development to
24 hour customer service.
Voter Guide Toolkit ( www.thevoterguide.org)
- provides civic tools and content to over 700 newspaper, radio &
television web sites, including companies like the Chicago Sun Times,
The Dallas Morning News, the Seattle Post-Intelligencer, and Clear
Channel Communications, digital town hall at e-thePeople.org and online
political activity—online debates, interactive assessment tools, and
voter guides.
Voter Track ( www.votertrack.com)
- it allows campaigners communicate, track, manage and maximize
othaspects that support the overall campaign: volunteers, donors, signs
and finances.
VoteTech Campaign System ( www.votetech.com)
- a political campaign management software that offers solutions for
targeted email, fundraising, GOTV, grassroots coordinating, FEC &
state reporting, direct mail, polling and more.
Votes4U ( www.votes4u.com) - they offer to help their clients with a list of voters from the client's state and a presence in the web.
Wild apricot ( www.wildapricot.com)
- a web based with integrated website system to create and manage a
website, create online communities and raise and keep track of funds
online.
Winning Campaigns ( www.winningcampaigns.org)
- a publishing organization serving the political field, provides
information on campaign products & services, as well as articles
written by political consultants on "how to" manage a political
campaign.
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